YouTube viewing was up 1.5% from March 27-April 30, 2023, or an increase of 0.3 share points, the report found. that was growing its viewing time, as others like Netflix, Disney+, HBO Max, Prime Video, Peacock and Hulu either declined or stayed flat. The updates to the ad experience come on the heels of a Nielsen report that found YouTube (excluding YouTube TV) was the only streaming service in the U.S. The feature is arriving along with the addition of “Pause” ads on Connected TV devices, which will allow advertisers to showcase their brand when a video is paused. Meanwhile, YouTube believes that viewers at home are also more likely to be receptive to longer, 30-second ads when watching on the big screen, as that’s already common when watching TV. Now, YouTube’s advertisers will be able to target their campaigns across these videos with longer, 30-second ads, which YouTube says better aligns with advertiser objectives and allows for “richer storytelling.” It also means advertisers can re-use their existing collateral, rather than create shorter content just for reaching YouTube’s audience. Today, YouTube Select is landing more than 70% of impressions on the TV screen, the company said, citing internal data. The program offers advertisers access to a more curated, higher-quality selection of creators and publishers across various categories, like music, sports, gaming, food, entertainment, technology and more. Launched in 2020, YouTube Select has been part of the company’s ongoing efforts to cater to marketers who want to ensure their ad dollars are going to high-performing, but also brand-safe, video content. The company said it will introduce 30-second unskippable ads on connected TVs, which will replace the two, 15-second consecutive ads that run today when advertisers target top videos through the YouTube Select program. The observations, in concert with data collected by larger, more powerful weather satellites, are expected to "improve understanding of the basic processes that drive the storms and ultimately improve our ability to forecast track and intensity.YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. "So this new hourly cadence that we'll get with the constellation is really going to push us forward in terms of what the observations are able to do to explain how things are changing in the storm." "We've been making (such observations) for 40 years from space, but the thing that has eluded us is this ability to capture the dynamics of the storm," he said. William Blackwell, the TROPICS principal investigator at MIT's Lincoln Laboratory, said getting microwave observations of growing storms, at the rapid revisit rates the cubesats provide, is critical to understanding the development and behavior of tropical storms. All four satellites will operate in 341-mile-high orbits carrying them about 30 degrees to either side of the equator, ideal for "revisit" observations of developing storms on an hourly basis. If all goes well, Rocket Lab will launch TROPICS 5 and 6 before the end of the month to complete a four-satellite constellation. It was Rocket Lab's 36th Electron launch and its 16th successful flight in a row. The 59-foot-tall carbon-composite rocket's nine 3D-printed Rutherford engines pushed the booster out of the lower atmosphere before falling away and handing off to the rocket's second stage, which put the craft into an initial parking orbit nine-and-a-half minutes after liftoff.Ī third "kick" stage then finished the job, releasing TROPICS 3 and 4 to fly on their own about 33 minutes after launch. Four such satellites will enable hourly passes over developing storms to help scientists learn more about how storms develop and evolve. An artist's impression of a NASA TROPICS satellite studying a tropical storm from orbit. EDT Sunday with launch from Rocket Lab's picturesque Mahia, New Zealand, launch site. Running about a week late because of stormy weather, the first of the two remaining missions got off to a picture-perfect start at 9 p.m. NASA then moved the four remaining cubesats to Rocket Lab's more reliable Electron in order to get them into orbit in time for this year's tropical storm season. The first two of six planned TROPICS cubesats were lost last year when their Astra rocket failed during the climb to space. "This mix within our portfolio allows us to maximize the science per taxpayer dollar, and thus do more science than if we only focus on the large missions." "We utilize a balanced mission portfolio that ranges from the really large observatories, like Landsat 9 at around 6,000 pounds, down to the very smallest of satellites like TROPICS at around 12 pounds," Kim said.
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